A Honda motorcycle being displayed at a bike show.

Honda Cruisers (107)
Until Honda advertised that, "You'll find the nicest people on a Honda," motorcycles were part of the "tough guy only" world. Today, this empire built on trust and loyalty touches all of us, with Gold Wings and cars, ATVs and scooters. Ride with a daredevil who depends on Honda for death-defying stunts, and then meet the family that stays together in the Honda Riders Club.

• Japanese motorcycles were less expensive following WWII largely due to "The Marshall Plan" of 1947, intended to revive the worldwide economy by making foreign products cheaper in the US.
  
• The original American Honda Motorcycle Corp. had a total of 12 employees and was located in Los Angeles.
  
• "You meet the nicest people on a Honda" debuted as a television commercial in 1962.
  
• The Gold Wing was the first long-distance touring bike consumers could ride without difficulty.
  
• Honda began building its first automobile, the N600, in 1969.
  
• In 1997, Honda Motor Company's one hundred millionth motorcycle rolled off the line in Japan--a Super Cub.

American Honda Motor Corporation
Torrance, California
310-783-3746
www.hondamotorcycles.com

Honda Rider's Club of America
800-847-HRCA (4722)
www.hondamotorcycle.com/the_ride/hrca
For motorcycles, ATVs and scooters