Liquid Refreshment (101)Take a whirlwind tour of three distinctive American beverage companies. First, take a pause that refreshes with a behind-the-scenes look at Coca-Cola, icon and consumable for more than a century. Then see how Gatorade, the scientific marvel that re-hydrates athletes, became a billion-dollar industry. Last, mosey over to small-town Lynchburg, Tennessee, home to the award-winning Jack Daniels whiskey distillery since 1866.
Gatorade
- Gatorade was named for the University of Florida "gators."
- Its most popular flavors are lemon-lime, orange and fruit punch.
- Over 423 million gallons or Gatorade are sold every year.
Coca-Cola
- The Coca-Cola Company's first tag line--"Drink Coca-Cola"--appeared in 1886.
- Annual sales in Coca-Cola's first year: $50.
- Net income in 2002: more than $4.7 billion.
- Money spent on marketing in 2002: more than $1 billion.
The Cola Corner
Buena Park, California
888-775-5377
www.colacorner.com
Jack Daniel's Tennessee Whiskey
- Jack Daniel registered the distillery in 1866, which makes it the nation's oldest.
- The charcoal drip makes Jack Daniel's Tennessee Whiskey different from bourbon.
- The home of the distillery, Lynchburg, Tennessee, is located in Moore County, a 'dry' county.
Jack Daniel's Tennessee Whiskey
Lynchburg, Tennessee
Website: www.JackDaniels.com
Virtual tour, online store and recipes--must be 21 to enter site.
)
