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Born American
Episode FLBAM-105

Click here to view a larger image.
1967 catalog urging consumers to get back in touch with the outdoors Click here to view a larger image.
Costco's new home store Click here to view a larger image.
America Shops til it Drops (105)
Three uniquely American shopping experiences begin with Cabela's Outdoors, a shop with a theme park and a trout stream running through it. Then look at the really big picture at Costco, the warehouse store chain that topped $40 billion in sales in 2002 alone. From the privacy of your home, see how e-Bay has revolutionized shopping, and meet one vendor who makes a good living selling just one product: cufflinks!

Cabela's Outdoors

  • Dick Cabela's first classified ad generated only one response
  • A Cabela's store stocks more than 110,000 different items.
  • Cabela's produces more than 30 different catalogs each year
  • 6 million customers visited the Dundee, Michigan store in its first year.
  • The average stay for a Cabela customer is 3 ½ hours.

Cabela's Outdoors
800-237-4444 (order by phone)

Cabela's online
www.cabelas.com

Costco

  • Average Costco store sales: $114 million.
  • Costco restricts its markup to no higher than 14 percent.
  • The store's Kirkland Signature brand is named after a nearby town.

Costco.com
www.costco.com
Includes membership information and online shopping


eBay

  • eBay was meant to be Echo Bay, a fictitious place name--but the URL was already taken.
  • eBay has since grown to a $33 billion dollar evaluation.
  • eBay now owns PayPal, Half.com and Buy-it-Now.

eBay
Website: www.ebay.com

The official eBay Bible by Jim Griffith
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