Riva Boats (404) Cruise into Italy to visit Riva, a boat company with a name and design synonymous with sleek styling, speed and sex appeal. In 1949, a young man named Carlo Riva decided he wanted to build a boat for pure pleasure — and make it the most beautiful boat in the world.
The European jet set climbed on board, with movie stars, magnates and royalty all finding a Riva the new must-have accessory. Today, a growing number of Americans are rediscovering the thrill of the world's most exclusive boat.
