Great product design brings together the perfect marriage of form and function. idesign puts the spotlight on cutting-edge products for an inside look at how and why they were developed.
The designers who created modern-day classics as the VW Bug, iMac computer, and the Nike Air Max sneaker share their creative processes. We'll stir your passions for the forward-thinking products that serve both our practical needs and carefree whims on iDesign.
See more great examples of functional design, including five videos of smart, cutting-edge products! (Diamonds, golf clubs, snowmobiles and more...)