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iDesign
Episode FLIDN-102

Simple Pleasures (102)
See four everyday products that show how great design helps us get the most out of every moment. First, hit the court with Nike's Air Jordan basketball shoes, one the most popular and innovative sneaker lines ever. See how Michael Jordan personally works with the designers to achieve both high performance and high style.

After that, get cozy with furniture designer Elizabeth Paige Smith and her line of "Nude" chairs, whose smooth curves and sexy shapes reinvigorate the simple pleasure of sitting with friends.

And stir things up with Zyliss' line of sleek and highly functional kitchen tools. Newly remodeled by design company IDEO, these tools become an extension of your hand. You'll never want to leave the kitchen. Add in a BMW everyone can afford, the BMW Streetcarver skateboard, whose steering mechanism comes straight out of the 5 Series automobile, and you'll see how simple pleasures can often be the most rewarding.

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