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A CARography
Episode FLCAR-311

Pontiac GTO: The First Muscle Car (311)
Thirty years after it was discontinued, Pontiac is reintroducing its famous GTO model. Once again, the company's goal is to make a performance statement to attract a younger buyer.

The earlier model GTO sneaked onto the market despite corporate rules against a large powerful engine in a small car. It immediately captured the imagination of a generation and created a profitable new category of automobile--the Muscle Car.

Due to the oil embargo in the 70s, the auto industry ban against racing sponsorship and a change in corporate thinking, the GTO ceased production in 1974. Now it's back, and the automotive legend's last chapter has yet to be written.

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