Ed Kaminsky: Strategy Smarts Shorewood Realtor Ed Kaminsky leads a powerful team of agents who are often called upon to sell homes that languish on the multiple listing services.
Here, we meet Manhattan Beach homeowners Laurence and Angelina, who have tried to sell their $1.7-million dollar home for several months now. Ed brings his team in to figure out why this house isn't selling, then puts together a plan that includes an aggressive telephone campaign to find buyers, a full-scale staging of the interior, and a suspenseful sit-down with the owners about dropping the price.
Will Ed's marketing work? His reputation as the best in the area is at stake.