Products

• Pre-shave oils:
  • Grape Seed Oil, Peanut Oil, Safflower Oil, Almond Oil, Vitamins A or E to soften facial hair, promote skin cell growth and prevent infection.
    
  • Brands: Anthony Logistics, Art of Shaving, Sharps, Zirh
    
  • Pre-shave oils are available scented or unscented.
• Shaving creams:
  • Department Store: Art of Shaving, $20; Anthony Logistics, $14; Coate's, $30; D.R.Harris, $15; Geo. F. Trumper, $20; Truefitt & Hill: $20
    
  • Drug Store: Alba Botanical, $5.75; American Crew, $8; Colgate Foam, $1.29; Gillette Foam, $1.75; Neutrogena, $5; Tom's of Maine: $4
• Basic shave:
  • cleanser: soap, $1 per month; shaving foam/gel, $5 three times a year; total, $27
    
  • Advanced shave: Cleanser, $10 two times a year; pre-shave oil, $10 two times a year; shaving cream $20 three times a year; total, $100
    
  • Difference: $73
• Badger Hair Brushes:
  • Pure Badger (softest brush), $50
    
  • Fine Badger (medium stiffness), $100
    
  • Silver Tip, (stiffest and best) $150
• Try out the first four-bladed razor, the Quattro by Schick, which retails for under $10.
  
• Many companies offer razor, brush and stand sets starting near $50.
  
• Avoid using toners, aftershaves or colognes with alcohol. It can dry and irritate your skin.

• While women on average spend 55 minutes a day grooming, men are not far behind at 51 minutes per day on average.
  
• Products that cost $10-30 are available at Barney's New York, Macy's, Sacks Fifth Avenue and Bloomingdales.
  
• Mid-range drug store brands usually cost less than $10.
  

Resources

Barney's New York
www.barneys.com
Cost: Multiple lines for men's skin and hair care as well as numerous fragrances and shaving accessories, products begin at $15 and some shaving accessories go all the way up to $1700.

Visual-Therapy
Creative direction, design, visual merchandising and image consulting
Joe Lupo, co-founder
24 West 57th Street
Suite 502
New York, NY 10019
212-315-2233
visual-therapy.com
Cost: Wardrobe Clarification (editing your wardrobe, minimum half-day for new clients), $450 per hour, not to exceed $3,600 per day; shopping, client billed 20 percent of suggested retail price of merchandise, or $450 per hour, whichever is greater.