Secrets of Soju (303) From soccer to music to food to soap operas, Korea is overtaking Japan as Asia's pop-culture capital. Riding this new wave of Korean "Kim-Chic" cool is the traditional Korean table spirit — soju.
Introduced from China in the late 13th Century, soju quickly became the preferred toast of the upper classes and royalty. Like sake, soju is enjoying a huge spike in popularity across North America and is now one of the biggest selling spirits in the world.
Get all the Thirsty Traveler recipes and more, plus tips for making marvelous meals with wine, beer and spirits from around the world in the new Road Recipes cookbook.
