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Ultimate Retail
Episode FLULR-202

Hermes
Water. It's what makes Venice one of the world's most beautiful cities. But it also makes it one of the most difficult cites to build a new business in.

Those who set up shop there must do battle with the "aqua alta," Venice's annual flooding season. Hermes, the venerable French luxury line, is no exception. The Paris house has hired an Italian team to construct its Venice store. Not only must it be the jewel in the Hermes crown -- worthy of Venice's picturesque beauty -- but it also must showcase and protect Hermes’ exclusive product line from the invading floodwaters.

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